Consumers: a need for speed
Today’s consumers enjoy shopping, but value their time. They’re looking for efficiency and less hassle.
Customers expect fast checkout experiences
77%Ìýof consumers say they expect online checkout to takeÌý4 minutes or less3
Consumers prefer shopping as a guest
70%Ìýsay thatÌýchecking out as a guestÌýand not having to create a website account profileÌýis important to them3
Customers dislike lengthy store account creation
45%Ìýagree that they have not made a purchase because the websiteÌýaccount registration was too complicated3
Customers dislike forced store account creation
46%Ìýsay they would abandon a purchase ifÌýforced to create/login to a website account3
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