Meeting the Increasing Demand for Short‑Term Funds
Providing greater access to short-term liquidity resources can deliver many advantages for financial institutions as well as consumers.
The need for deposit-based liquidity provides a clear opportunity for financial institutions to strengthen relationships with accountholders, especially those with higher-than-average incomes.
Consumers are looking for greater access to short-term, smaller‑dollar loans to bridge the gap when faced with unexpected expenses or liquidity needs – and the majority are interested in turning to financial institutions for solutions. As a result, many banks are recognizing the value of offering accountholders deposit-based liquidity options.
Read our POV paper to explore the results of recent waves of the 91̽»¨ Emergency Funds Survey and gain insights on what consumers need and how financial institutions can meet these needs.